Digital Campaign & Programmatic Manager

Hicham
Laaouina

Paris, France

Digital media specialist focused on account and campaign management — programmatic, SEA & SMA — from activation to ROI optimization. A 360° approach to digital media, driving performance and advertiser growth.

+4M€Annual Budget
+15Active Accounts
2017Freelancer since
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Hicham Laaouina
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About

Profile & Skills

Digital freelancer since 2017, I've developed cross-functional expertise covering programmatic, SEA and SMA. Today at Criteo, I manage accounts and campaigns for France's leading holdcos — Publicis, Havas, WPP, Dentsu, OMG.

Comfortable across the full digital media mix — from programmatic buying (Criteo DSP, DV360) to paid search and social (Google Ads, Meta) — I bring a 360° vision focused on performance, ROI and business growth.

Programmatic & DSP
Criteo DSPDV360 RTB · Bid ManagementRetargeting Display · VOLVideo Advertising
Campaign & Account
Account ManagementMedia Planning AdOpsQBR & ReportingUpsell / Cross-sell
Analytics & Measurement
GA4Adobe Analytics GTMExcel AvancéBiron · Fastmag
Paid & CRM
SEA / Google AdsPaid Social KlaviyoAffiliation CPASEO · SMO
KPIs
ROAS · CPA · CPMViewability IncrémentalitéCTR · ROI
Career

Experience

Jan 2025 — Present
Account Campaign Manager — Programmatic & Display
Criteo
  • Managing display, retargeting, video & prospecting campaigns on Criteo DSP for top holdcos (Dentsu, WPP, Publicis, Havas, OMG)
  • Managing +4M€ in annual budgets · direct ownership on ROAS, CPA, CPM, Viewability & Incrementality
  • Simultaneously managing 15+ active accounts — performance tracking, prioritization and escalation management
  • Budget upsell on key accounts through bid management recommendations & audience segmentation
  • Building and presenting data-driven QBRs & business reviews to agencies & advertisers
  • Active monitoring: cookieless transition, first-party data & new attribution solutions
May — Dec 2024
E-Commerce & Digital Manager
Kujten Luxury Cashmeres
  • Managing the e-commerce website (WShop CMS) across a +8M€ annual revenue scope
  • Coordination of paid media campaigns (SEA, SMA) with partner agencies
  • Weekly reporting to management: KPI analysis & budget recommendations
  • Catalog & e-merchandising management · CRM via Klaviyo · reporting via GA4, Biron, Fastmag
Apr — Sep 2023
Digital & User Acquisition Assistant
Ottys Marketing
  • Designing and managing acquisition, retargeting & lead-gen campaigns via SEA & Social
  • E-commerce UX optimization · targeted CRM · performance analysis via GA4
Dec 2020 — Feb 2021
E-Commerce & Webmarketing Specialist
USSA 14 Basket
  • Built and launched a Shopify e-commerce website · digital communication strategy & social media management
Projects

Freelance & Digital Projects

E-Commerce · Fashion
+5K€/month
Independent fashion stores · paid traffic & end-to-end conversion optimization
SEAPaid SocialCRM
Affiliation CPA · Streaming
+35/day
Leads/day · streaming & app gaming sites — programmatic activation via DV360 (ex-DoubleClick) as publisher & advertiser
DV360CPASEO/SMO
Traffic Management
Multi
Multi-channel media buying for e-commerce clients: SEA, display, paid social, CPA affiliation
DisplayAffiliationTraffic
Domaining
CRM
Flows CRM email pour la génération de ventes de noms de domaines
EmailDomainingLead Gen
Education

Certifications & Education

Master Global
Digital BusinessMaster's Degree
Amazon DSP CertificationAmazon
Programmatic MasterclassStackAdapt
Commerce GrowthCriteo
Google Analytics 4Google
Adobe AnalyticsAdobe
Digital MarketingGoogle
SEO FundamentalsHubSpot
Contact

Let's work
together.

Connect on LinkedIn
Email
contact@hichamlaaouina.com
Téléphone
+33 7 51 15 03 00
Location
Paris, France